Benefits of Press Releases

Considering using a press release to promote a new product or service, or just raise public awareness about an event or issue? You’re on the right track – press releases are one of the easiest and most affordable ways to get important information to the public. Our press release service provides high-quality content with an unbeatable turnaround time and then distributes them to appropriate media sources to get exposure for your content. Still not convinced? Here are some of the many benefits of using press releases.

They increase your credibility.

If you are a small business or an entrepreneur, putting out a press release is a great way to create a credible image for your business. The professional tone of a press release can help shape public perception of your business or event in a positive way, which improves your credibility as well as your brand recognition among a wide variety of readers.

They promote your content to a wide variety of readers.

Because of the way press releases are distributed, they don’t just reach a small demographic of potential customers – they reach people you may not have even considered. Press releases go through both large mass distribution outlets and small local news and media companies, so your business could reach a huge variety of blogs, local newspapers, and even larger online media sites. In turn, your customer base is likely to grow substantially as a result of this new exposure.

They can help you network in your industry.

If you are looking to gain credibility in a very specific industry or reach a specific demographic, press releases can do that too. That’s because press releases are sorted into categories when they are distributed, so journalists looking for information that relates specifically to your work will be able to find it. Once your press release gets out there, it can help you connect with other businesses or potential customers in your niche, and even establish you as a go-to expert in your field.

They are very affordable.

The best thing about press releases is that you don’t need to be wealthy to use them – virtually every small business or individual can budget for a few press releases. This is so much cheaper and easier than paid advertising, which can be frustrating to develop as well as distribute. Press releases also provide amazing return on investment because of their low cost but high level of effectiveness.