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How to Choose the Right Press Release Writing Service

pressWays to communicate with potential clients are changing constantly. Technical development allows companies to use new tools for boosting their business. But there’s one thing, which efficiency is never doubted – a press release. It is still the best way to make media acknowledged of your company and its products without misinformation.

The press release composed by a professional will contain all necessary information for both media sources and final recipients in the appropriate form to make both interested in further reading and, eventually, boosting your popularity. In case you don’t have a professional writer, you can hire one, using press release writing services.

Things to Think About Before You Start

  • The goal of your PR.

What is the goal of your promotion campaign? Do you want media to become interested in your company? If not, do you want to draw new customers? Clarifying the goal of the PR will help you to make the right choice, because different press release writing services may have different specialization, which may be or be not suitable for your project.

  • The scale of your project.

Think of the scale of your campaign and the period of time the PR has to be done within. If you have a lot of time and your project isn’t very large, one professional writer will be enough. But if you’re launching something big and unusual, with lots of information and details, and you want an equally big press release, think about hiring a team of writers. Many Press Release services have such an option. More people working on your project will generate more ideas and process the information faster.


What to Look for in a Suitable Press Release Writing Service

  • The experience of the service’s writers.

Ask for the previous works of the writers you plan to hire. Mind that writing a press release isn’t the same thing as, for instance, writing a sales article or a simple blog entry. That’s why it is important to hire somebody with the experience in composing press releases. Ask for at least a couple of samples, for you to understand how resilient the writers’ abilities are. It would be very good if you asked for the PR written for a company with the similar course to yours.

  • The results of previously written PRs.

The text may be good, but inefficient. In order to be sure that the PRs customers get show good results, ask for some links on webzines, blogs, etc., where the works were posted. Testimonials from the previous customers or references from media sources would become great evidence of the press release writing service’s efficiency.

  • The things you get for the money you pay.

Make sure to ask what are the elements of the package of services you get. Some firms’ prices include several revisions of the result you get if you find it unsuitable for your company; some include further distribution of the press release; some add other extras. If the service you’re about to choose doesn’t include anything special in the quoted price, don’t blame it, as it’s not obligatory to include any extras in the prices. But just to know this information might help to prevent disappointment by the time you get your PR.

Choose the service wisely, as you rely the reputation of your company or a particular project on the press release that is to be distributed.

SEO Press Releases


Press releases are an amazing way to get information out into the media – and eventually, to consumers – about your business, event, news, or any other content you would like to share. To take your press release to the next level, you may want to consider opting for an SEO press release. SEO, which stands for search engine optimization, is the process of transforming content so that it is easier to find in a search engine. This is a very popular technique that is taking over online media – it’s now used by virtually every blogger or content writer to ensure that content can be found online. Although it’s not technically necessary for a press release to be SEO friendly, it can help drastically with gaining visibility for your content.

Search engine optimization uses several different techniques to make content easier for search engines to find, and therefore improves the ranking of the content on the search engine. There are two types of SEO techniques – white hat techniques, which are approved by search engines, and black hat techniques, which are not approved by search engines and tend to be unethical. We only use white hat SEO for our press releases service. Some techniques that are common in SEO are keyword integration, which incorporates various keywords into the content that are highly searched, and backlinking, which is when the content links to other sites, and other sites link to the content as well. The more pages that have links to the content, the higher it will appear in search engine rankings.


For press releases to be successful, they don’t actually need extensive SEO, they just need it to be done well. Keyword integration and awareness is probably the most crucial technique when it comes to press release SEO, because you want the press release to be easy to find online via specific searches. Some backlinking may be done, but since the press release is going directly to journalists and media outlets and not onto a site of its own, this isn’t as necessary as keyword integration. The key to effective SEO for press releases is that every word is crafted with the idea that it will be searched online.

Although many people believe they can create an optimized press release or piece of web content on their own, it is actually very difficult and is something that should be done by experts. That’s why we decided to offer this unique service, so that we could give you access to some of the best SEO professionals in the business and provide higher search engine rankings as well. Our SEO experts have years of training in specific strategies to promote web content, and we’re always looking for more to join our team.


We are proud to offer SEO strategies in our press releases for our clients. We do charge an additional fee, as this adds an extra step to the process. We work with SEO experts who keep up with the changing algorithms of search engines to ensure that content will be effectively ranked once it is published. If you would like your press release to be optimized, all you have to do is select that option in your request form, and then we’ll ask you a few questions about the topic of your release to determine appropriate keywords. After your press release is sent out, we will monitor its rankings in search engines, and we can add additional backlinking or change keywords if necessary. We encourage you to consider this highly effective option for promoting your press release.