How to Choose the Right Press Release Writing Service

pressWays to communicate with potential clients are changing constantly. Technical development allows companies to use new tools for boosting their business. But there’s one thing, which efficiency is never doubted – a press release. It is still the best way to make media acknowledged of your company and its products without misinformation.

The press release composed by a professional will contain all necessary information for both media sources and final recipients in the appropriate form to make both interested in further reading and, eventually, boosting your popularity. In case you don’t have a professional writer, you can hire one, using press release writing services.

Things to Think About Before You Start

  • The goal of your PR.

What is the goal of your promotion campaign? Do you want media to become interested in your company? If not, do you want to draw new customers? Clarifying the goal of the PR will help you to make the right choice, because different press release writing services may have different specialization, which may be or be not suitable for your project.

  • The scale of your project.

Think of the scale of your campaign and the period of time the PR has to be done within. If you have a lot of time and your project isn’t very large, one professional writer will be enough. But if you’re launching something big and unusual, with lots of information and details, and you want an equally big press release, think about hiring a team of writers. Many Press Release services have such an option. More people working on your project will generate more ideas and process the information faster.

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What to Look for in a Suitable Press Release Writing Service

  • The experience of the service’s writers.

Ask for the previous works of the writers you plan to hire. Mind that writing a press release isn’t the same thing as, for instance, writing a sales article or a simple blog entry. That’s why it is important to hire somebody with the experience in composing press releases. Ask for at least a couple of samples, for you to understand how resilient the writers’ abilities are. It would be very good if you asked for the PR written for a company with the similar course to yours.

  • The results of previously written PRs.

The text may be good, but inefficient. In order to be sure that the PRs customers get show good results, ask for some links on webzines, blogs, etc., where the works were posted. Testimonials from the previous customers or references from media sources would become great evidence of the press release writing service’s efficiency.

  • The things you get for the money you pay.

Make sure to ask what are the elements of the package of services you get. Some firms’ prices include several revisions of the result you get if you find it unsuitable for your company; some include further distribution of the press release; some add other extras. If the service you’re about to choose doesn’t include anything special in the quoted price, don’t blame it, as it’s not obligatory to include any extras in the prices. But just to know this information might help to prevent disappointment by the time you get your PR.

Choose the service wisely, as you rely the reputation of your company or a particular project on the press release that is to be distributed.